Brand guidelines · Edition 01
Glamour with grace.
GCormorant Garamond Italic · 600
02 — Typography system
Cormorant Garamond
DisplayAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
MediumSemiboldItalic
Outfit
Text & labelsAa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
LightRegularMediumSemibold
Headline 64 / 0.96Eyebrow · 11 · 0.28em
03 — Colour
Champagne on velvet night.
InkVelvet night#14110EText, night, depth
IvorySatin ivory#F6F1E8Paper, skin, light
ChampagneChampagne silk#C4A46ASignature accent
GoldAntique gold#6B4E24Labels, detail
MuteWarm taupe#5C5148Body copy
LineLinen#E3D9CCRules, borders
GraciousArtistryGlamour with grace
ArtistryGlamour with gracePrimary · on velvet night
GraciousGlamArtistry
Typeset · on ivory
Seal · stickers, wax, tags
Mark · clear space = one heart
05 — Imagery
Warm light. True skin. Quiet confidence.
Shoot against cream, stone and silk. Never cold, never harsh.
06 — Services
Three ways to be finished.
01Full Glam
Dramatic eye, sculpted complexion, a lip with intention.
R90002Soft Glam
Your features, clarified. Light on the skin, exact in the photograph.
R70003Bridal Glam
Long-wear and camera-true, composed for the length of the day.
R1200Bridesmaid R750 · A 50% deposit holds the sitting
07 — Our story
Our Story
Gracious Glam Artistry began with one belief: makeup should never stand in front of the woman wearing it. Skin is matched, not masked. Colour is chosen for the dress, the room and the photograph.
“What leaves the chair should still look like you — only more certain.”
— The studio, by appointment
08 — Digital
The studio, in a pocket.
gracious-glam-artistry.pages.dev
gracious-glam-artistry.pages.dev
GraciousArtistry
ArtistryFull Glam · Soft Glam · Bridal Glam · Bridesmaid · Glamour with Grace · Full Glam · Soft Glam · Bridal Glam · Bridesmaid · Glamour with Grace ·
GraciousArtistry
Artistry
Reserve
A sitting, held with a deposit.
R900R700R120009 — Packaging & stationery
Gifted, not handed over.
GraciousArtistryGlamour with grace
ArtistryGlamour with graceGlamour with grace
Gracious Glam Artistry
By appointment
WhatsApp 063 269 5501
Glamour with grace
GraciousArtistry
ArtistryGlam
Thank you for sitting with us10 — Voice & tone
Speak softly. Be certain.
- Warmnever gushing
- Assurednever loud
- Precisenever clinical
- Gracefulnever fussy
Say
“A sitting, held with a deposit.”
Say
“Held lightly. Read clearly.”
Avoid
“BOOK NOW!!! Slots going fast”
11 — Bookings
Reserve a sitting.
By appointment. A 50% deposit secures the hour.
Book on WhatsAppWhatsApp 063 269 5501
01/ 11Cover
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